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Innovation is important to EUWMA members. Water managers have been innovative for years to prevent flooding and to keep the land dry and provide circumstances for land use (e.g. farming, housing). EUWMA therefore supports all initiatives taken by the European Commission which aim to support and facilitate the development of innovative solutions to deal with the many water related challenges Europe is facing. Water managers are aware that they might have to take on board more than their core business and are ready for that. European funded project opportunities provided an extra incentive to innovate and contribute to the protection of water as a public good.